![Sports Content Kings: NASCAR’s Amy Anderson on Re-Imagining Storytelling With AI Sports Content Kings: NASCAR’s Amy Anderson on Re-Imagining Storytelling With AI](http://dailysportingnews.com/wp-content/uploads/2023/01/sports-content-kings-nascars-amy-anderson-on-re-768x432.jpg)
NASCAR has long been one of the most popular spectator sports in America, but as the world has changed so has the way people consume content.
Modern-day fans seek emotion, relatability, and authenticity. While they admire their favorite sports stars for their athletic feats, social media and digital content have provided a much-desired look into their personal lives. And in turn, fans become more connected to the players, teams, and leagues than ever before.