One of the big question that prevailed in the NASCAR community when Kyle Busch exited JGR to sign with RCR, was whether the Chevy team would be able to find a big sponsorship deals for the veteran. There was doubts over his marketability as losing primary sponsor was the reason for Busch’s Toyota exit. But Richard Childress proved everyone wrong by roping in huge and diverse partnership deals.
But the team has now found themselves in a tough situation, as 3CHI, one of their multi-race primary sponsor has announced plans to reduce their multi-race deal to just one event. 3CHI, who produces hemp-driven cannabis products, has been with the No:8 Chevy team, now represented by Kyle Busch, for over three years and has won three races in this period with them.