It was recently announced that two-time NASCAR Cup Series champion Kyle Busch’s energy drink company, Rowdy Energy, will cease its operation. The decision was made because of stalled revenue generation and legal trouble. The team firm found itself over the presence of preservatives in the product.
The energy drink company began in 2020, with Busch’s nickname given to the brand. In year one, they made $1 million in revenue and ten times more the next season. But headwinds in the market were too strong for them to survive and thrive. Busch has publicly discussed the decision while talking to the media during the NASCAR production days.