The 2024 NASCAR silly season saw NASCAR pulling off an impressive marketing feat as they released a Netflix Documentary Series in the 2023 season. The “NASCAR: Full Speed” was released on January 31st and ended up being one success with record streams in week one.
It was a six-episode docu-series featuring Denny Hamlin, Ryan Blaney , Bubba Wallace, William Byron , and more. JGR veteran Hamlin was the true star of the show and his willingness to open himself to the Netflix crew made them build most of the storylines on him. Now recent reports from Sports Business Journal confirm that NASCAR had to send $5 million to make the series a reality.