LAFC have embarked on a multi-year partnership with FLEX, it was announced Friday, making the brand division of global power tool manufacturer Chervon their official jersey sponsor.
The deal also makes FLEX the “Official Power Tool Partner of LAFC” and the “Official Construction Tools” of the club. It also includes exclusive content pieces, media, signage and a co-branded retail promotion.
“We are proud to have FLEX Power Tools on the front of our jersey,” LAFC co-president Larry Freedman said in a release. “FLEX is an exciting and ambitious brand that will work with us to be a force for good in our community.”
Welcome to the Club FLEX Power Tools – Official Jersey Sponsor of #LAFC
— LAFC (@LAFC) March 26, 2021
LAFC, now entering their fourth year in MLS, previously featured YouTube TV as their lead jersey partner. That partnership was announced in January 2018 ahead of LAFC’s expansion season.
Now, LAFC have become the first sports organization to partner with Chervon North America. FLEX was originally founded in 1922, in Stuttgart, Germany
“FLEX is thrilled to partner with such an inspiring team, organization and fan base and we look forward to standing shoulder to shoulder with the Black and Gold” Joe Turoff, CMO at FLEX’s parent company Chervon, said in a release. “Supporting LAFC and the greater Los Angeles community will be our core goal. We look forward to winning together in the years ahead.”